As Major League Baseball seems to continue its sport, they are increasingly relying on streaming as more consumers lose their cable subscription each year.
In addition to MLB.TV, the league has streaming deals with Apple TV +, Youtube and Peacock, while still maintaining its regional deals with cable and satellite providers. So far, the results are encouraging, at least for MLB’s own platform.
MLB.TV set many records for streaming through the first part of the 2022 season, as fans watched more than 2.8 billion minutes of live games on MLB.TV. This made the start of the 2022 season the most watched period of 40 days since the platform, released on August 26, 2002.
In addition, total games are viewed at + 9% compared to last season’s previous record total on MLB.TV over the same period.
Consumption of MLB.TV companion programming is also increasing significantly. Viewership for Big Inning, which has live look-ins and real-time highlights from all 30 teams, has seen their viewing minutes increase by 653%. Pregame users per game are also up + 104% and postgame users per game are up + 84%.
In 2022, MLB.TV recorded the three most-watched days ever and nine of the top 10 most-watched days in history, covering April 12, 2022 (the most-watched day), followed by April 8 and April 9.
This season has also highlighted the three most watched games ever and seven of the top 10 most watched games ever. The most watched games in MLB.TV history are Red Sox at Yankees on April 8, and two April 7 games, Brewers at Cubs and Guardians at Royals.
Perhaps even more impressive is MLB.TV has also introduced these brands with more games being streamed exclusively on Apple TV, Peacock and Youtube TV.
Later this season, the Los Angeles Dodgers will play the Cleveland Guardians exclusively on Apple TV on June 17, and their Aug. Game at 28 against the Miami Marlins will only be streamed on Peacock.
MLB websites and apps are also seeing growth
In addition, digital traffic is rampant across all MLB digital platforms, which is an encouraging sign for the growth of the sport.
Weekly active users are + 10% up over the network of MLB websites, the MLB app, MLB Ballpark app, and MLB Play, the league’s new predictive gaming app. Use of the Ballpark app, which is the # 1 sports app in the Apple App Store since the beginning of the season, has increased with daily active users increasing + 128% compared to the first 40 days of the 2019 season, the most recently played with all 30 ball parks at full capacity since Opening Day.
Fans also watch longer MLB content on YouTube, as the minutes viewed per view on MLB’s YouTube account is + 53% more than last season.
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