Super SOCO and the rise of e-mopeds

Saturday 02 April 2022 14:49

Super SOCO has 30 percent of the market for electric mopeds. (Photo / Super SOCO)

Electric cars have long dominated the discussion about sustainable mobility.

Not only has the UK government recently promised to ban the sale of all fuel cars by 2030, but manufacturers have also jumped on the bandwagon and started mass-producing electric cars.

According to data from the Society of Motor Manufacturers and Traders (SMMT), car production in Britain has hit its lowest level in more than a decade, but the demand for electric cars does not seem to be waning.

UK EV output – including battery-powered, plug-in and hybrid – now accounts for 25.8 per cent of all production.

Although EV production will not decrease, another form of transportation – electric mopeds – is grossly overlooked.

E-bikes are not so talked about or invested in despite the benefits they provide mainly due to historical and cultural reasons.

According to Richard Jordan, general manager of e-moped manufacturer Super SOCO, the appetite of many Britons for motorcycles after WW2 was high, but faltered as cars became cheaper and more available for mass consumption.

Now the demand is up again as the pandemic changes habits and the skyrocketing of cost of living stops people from buying electric cars, which are considered too expensive by many families.

“E-bikes are about a tenth of the cost [of an EV] and 1/15 the cost of gasoline cars, “Jordan told City AM” And if you move yourself or small quantities of goods, they’re just a much easier way to go. “

In terms of environmental benefits, e-motorcycles are also greener compared to cars, because their life cycle – including production, use, electricity and waste – is about one-sixth that of an EV.

“Electric mopeds are much better for the environment than even an electric car,” Jordan continued. “Driving that step change can really help reduce emissions.”

Founded in 2015, Super SOCO is one of the largest manufacturers of e-mopeds in the UK with 30 per cent of the electric market and 2 per cent of the total market.

The need for people to travel independently during the pandemic played a major role in the success of the company.

“The pandemic has had a huge impact on our sales, but it has also alerted people to the fact that there is a better way to do this,” he said. “There is a way we can improve our experience of personal mobility and also get through the city emission-free.”

Despite the demand that continues to grow, Jordan believes that the motorcycle sector is still suffering from a real image problem, as the average buyer’s age is 57 and it’s 92 percent male.

“One of the things we hope to do is spread the word. It’s not all about capsule learning,” he continued. ,[E-mopeds] can really work with people’s lifestyle. ”

To help e-motorcycles become as popular as electric cars, Jordan called on the government to actively help the industry by repairing the “damage it did” when it made changes to the plug in December 2021 -a subsidy scheme.

Under the revised plan, plug-in electric motorcycles of more than £ 10,000 are no longer eligible for subsidy up to £ 1,500.

“We are not sure why they did that and the best thing [the government] could do is undo the damage they did in November and reinstate the subsidies for electric motorcycles, “the chief executive concluded.