Veteran Rep Firms Sapphire Marketing, Audio Associates Form Partnership

Veteran rep companies Audio Associates and Sapphire Marketing have decided to form a partnership to expand the company’s reach and ensure a higher level of service and support for the markets in their portfolio. Both Audio Associates and Sapphire Marketing are leading rep companies for AV manufacturers in the United States.

In addition to the new partnership, industry veteran Marla Suttenberg has joined forces with the Maryland-based company. The announcement was made by Joe Blacker, President of Audio Associates, and underscores the continued expansion and dedication of Audio Associates to ensure that the company provides the highest level of service and support for the major brands it represents.

“I’ve known and admired Marla’s work for many years, and we’ve been good friends and business partners and have shared quite a few iconic product lines over the years,” says Blacker. “Their relationships in the industry are second to none, and we plan to leverage these relationships with end users, consultants and integrators on behalf of our manufacturers.”

According to a joint press release, Suttenberg brings decades of experience to Audio Associates. She will focus on key integrators, advisors and end-users of companies. In addition, the merger of Suttenberg and Blacker will further expand and strengthen the company of Audio Associates in New York, New Jersey and Eastern Pennsylvania.

With a rich background in AV in the residential and commercial markets sector, Suttenberg has served on the IPRO Board of Directors, was in the past the acting chair of the avreps.org membership committee and was honored in 2013 with the Women in CE Award and came in the System Contractor News Hall of Fame in 2019.

“I’m excited to join Joe’s dynamic team and represent some really cool manufacturers, as well as continue to work with some former Sapphire brands,” says Suttenberg. “I look forward to getting back on the road!”


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