The CARS Solid Rock Carriers Tour is excited to welcome McCallister Precision Marketing back as a marketing partner for the 2022 season.
McCallister Precision Marketing, a motorsport marketing organization focused on helping upcoming racers prepare for their future, has been named the Series’ Official Motorsports Marketing Company.
In addition, McCallister Precision Marketing will sponsor the CARS Pro Late Model Tour Rookie of the Year Award, which will pay $ 1,000 to the highest-ranked Rookie of the Year nominee in the series rankings. The company will also be the title sponsor of the CARS Late Model Stock Tour post-race event highlight video, as well as sponsor of the CARS Tour TV Free Race Preview.
This is the second time McCallister Precision Marketing has partnered with the CARS Tour. The two entities previously worked together in the 2020 season.
“Tonya McCallister is a major figure in the motorsport marketing world and also a major leaguer at CARS Tour events,” said CARS Tour owner Jack McNelly. “The fact that she has been in business for almost 20 years speaks for itself. They have established themselves as the leading marketing company for motorsport in the country.
McCallister Precision Marketing was founded in 2005 by Tonya McCallister, a lifelong member of the racing fraternity who grew up watching her father race dirt late models and short-wheel drive race cars himself. After attending college, she began a career in marketing with a job at a local hospital. In 2005, she decided to leave the healthcare industry and open up McCallister Precision Marketing to pursue her passion for racing.
McCallister Precision Marketing focuses on helping emerging race car drivers with career advancement and promotion. McCallister Precision Marketing helps drivers build confidence in front of and behind the camera, giving them the tools they need to move to the next level.
Services offered by McCallister Precision Marketing include promotion of board members, press releases, board / team placement, graphic design, social media support, marketing materials and much more.
Two McCallister Precision Marketing clients, Lee Faulk Racing and Development and driver Kody King, plan to fight the entire CARS Pro Late Model Tour schedule together this season.
“The CARS Tour is one of the leading touring late model series in the United States and it’s an honor to continue our relationship with the series,” McCallister said. “Jack McNelly, Chris Ragle and Keeley Dubensky have done a great job growing the series despite various challenges over the last two years and we are excited to continue on this great ride with them.”