Audio Up Names PJ Bloom Co-President of Music; Walter Jones leaves UMPG (EXCLUSIVE)

, Audio ophome to such audio programs as Stephen King’s “Strawberry Spring”, Michael Cohen’s “Mea Culpa” and the recently released Audible exclusive “Maejor Frequency”, reinforces its executive ranks with hiring trailblazer for music accompaniment PJ Bloom and label marketing veteran Christine Kauffman,

Bloom (pictured left) will serve as co-president of music, alongside John Ingrassia. Kauffman has been appointed to executive VP, market strategy and partnerships.

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Bloom’s resume includes, most recently, a nearly five-year run at Warner Records, where he served as SVP of film and television music and soundtracks, leading the label’s creative, marketing and licensing efforts in music for screen space. Previously, Bloom served as lead music supervisor for the “Glee” franchise and was a founder of the Guild of Music Supervisors. He is currently a member of the National Academy of Recording Arts and Sciences (Grammys) and the Academy of Television Arts and Sciences (Emmys). He has collaborated with the likes of Steven Spielberg, Ryan Murphy, Lee Daniels, Michael Mann, Jerry Bruckheimer and Ridley Scott.

Kauffman is from music marketing and strategy agency Giant Step and is a former SVP of market partnerships at Island Records, where she worked on campaigns for artists such as Jessie Reyez, Shawn Mendes, Demi Lovato, Tove Lo and Bishop Briggs, among others. Her experience in music was preceded by a decade of working in marketing and business development at iHeartMedia, Condé Nast, The Daily Beast and InStyle.

“I could not be more excited to have PJ and Christine with our Audio Up family,” said founder and CEO Jared Gutstadt. “They really understand the power of great content. Audio Up is on a unique and exciting trajectory as we build our array of entertainment titles. We have a 360-degree approach to our music based content, and PJ and Christine in play represent exactly how TV, music and brands are part of the Audio Up strategy, having the best music, brand and television drivers on our side is a game changer, and will allow us true flexibility and autonomy as we grow our brand .

Bloom added: “At a time when innovation and disruption are being rewarded within the music and media ecosystems, I am so excited to be involved in a business at the cutting edge of the entertainment experience.”

“I’m glad I’m part of an award-winning team that creates fresh and innovative ways for brands to make an impact through premium audio, music, content, media, events, and more,” Kaufmann said. “It’s an extremely unique offering for brands and the creative community.”

, Walter Jones (pictured right), the Universal Music Publishing Group’s co-head of A&R since 2019, leaves the company, has confirmed a UMPG receptor to Variation,

Jones is a veteran publisher who has worked closely at UMPG with such artists, writers and producers as HER, Quavo, Lil Baby, Metro Boomin, Lil Yachty, CuBeatz, Quay Global, City Girls and others.

In 2019, Jones won a Grammy Award for co-producing HER’s “Album of the Year.”

News of his next move was not immediately available, though a hint can be found in an interview he gave last year with Hits. Asked about spotting talent, he said: “I think the most identified solution has been to invest in entrepreneurs who have the time and resources to develop artists. Some of our brightest stars come from entrepreneurs like MBK Entertainment, “Quality Control, Darkroom, LVRN, Dreamville, Alamo, Since the ’80s and more. But I also think there needs to be room for A & Rs to develop from the ground up. That’s the fun of making a record.”

In December, Jones was recognized on Variationhis Hitmakers list for his role in the late Pop Smoke’s hit “For the Night” with Lil Baby, which he signed with UMPG, and DaBaby. “The combination of a great song written by Pop Smoke, Lil Baby and DaBaby, with production by CashMoneyAP, made it reach the masses organically,” Jones said of the song.

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