Popular company for car service, Michelin has launched an e-sports tournament in India. Entitled “Michelin Cup”, the event will be based on the new ‘Gran Turismo’ game and run from November 29 to December 18, 2021.
Debuting for the first time in the MENA region last year, the racing tournament is now seeking to expand its reach. The new edition will see thousands of contestants from the MENA region, India, and South Africa compete for a prize pool of $ 40,000 (approximately Rs 30 lakhs). The winner will receive $ 20,000, followed by $ 15,000 for second place and $ 5000 for third.
“After receiving an overwhelming response for our pilot edition in the MENA region, we decided to bring the experience to India,” said Manish Pandey, Commercial Director at Michelin India. “Michelin is leading the industry in band simulation and we hope that gaming enthusiasts in India will enjoy the collaboration and help more gamers understand the critical role that Michelin plays in optimizing car performance.”
The competition is held on a two-week basis, during which 12 finalists, selected from all three regions, will race on one track during the grand final on December 18, 2021. The participating countries are UAE, Saudi Arabia, Oman, Bahrain, Kuwait , Qatar, South Africa, Algeria, Egypt, Morocco and India.
Registrations for week one have started on November 29th and will last until December 5th, 2021. The registrations for the second week will open the next day, ending on December 12th, 2021. You can sign up here for the cross-continental cup.
Developed by Polyphony Digital, Gran Turismo is a racing simulation series featuring a wide collection of licensed real cars. The game is known for its attention to autodetail, realistic lighting with ray tracing technology, and precise driving physics that provide a highly immersive experience.
The studio is currently working on its latest installation, Gran Turismo 7, which will be released on March 4, 2022, exclusively on the PlayStation 5 and PlayStation 4.